Tuesday, September 26 2006 12:06 Hrs (IST) - World Time -

Mumbai: The Indian cricket board (BCCI) Monday (25 Sep, 2006) says it has re-branded some long-running domestic tournaments, including the national cricket championship for the Ranji Trophy, and has stuck a deal with Nimbus Communications to telecast 32 matches 'live' during the forthcoming season.

"We will have 70 days of domestic cricket live (32 matches) on television and we have re-branded the major domestic cricket events," says BCCI vice president and marketing committee convener Lalit Modi at a press conference.

Former Board chief I S Bindra admits that the BCCI had in the past failed to market the domestic cricket as well as its international cricket programme and this initiative is a means to right the wrong.

"I will be the first to admit we have failed to market domestic cricket properly in the past as compared to international cricket," the Punjab Cricket Association's president says.

The Board officials say that efforts have been taken to see that the domestic matches that are set to be telecast do not clash with India's international commitments. "Next year it will be 90 per cent," says Modi.